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CREATING BETTER DEALS FOR YOU. 

IDENTIFY SHOPPING BEHAVIORS THROUGH AN INNOVATIVE LEAD GENERATION SURVEY TOOL.

PLAN TO SHOP
 

PlantoShop.com is a website that enhances the effectiveness of our core new mover mailer, or can stand alone, by providing access to the potential shopping behavior of families moving into and around your community and local current residents.

Plan-To-Shop is a hyper-local online survey tool accessed through an assigned promotional code that collects leads for local businesses. A companion to the Hometown Welcome New Mover Program, Plan-To-Shop surveys key categories that new residents are most likely to need and purchase within weeks of their move. 

The PlantoShop.com websites contains surveys for these families to complete that show their propensity, and urgency, to buy specific products and services from local businesses. 

Our Media Partner promotes the PlantoShop website in their core products; online, print and/or broadcast, as well as, within the HomeTown Welcome new mover mailer.

The people taking the survey benefit in several ways:

  1. ​​​​​​The survey is opt-in and not intrusive. 
  2. People accessing the PlantoShop website are provided incentives such as free food at local restaurants and a chance to win a more significant grand prize of $5,000. 
  3. They complete the survey that can result in additional offers and discounts from participating businesses. 
 

The Media Partner benefits:

  1. Partner with a local, chain restaurant to provide incentives for those taking the survey. This is a win/win, no direct costs for the restaurant and it opens up the opportunity for you to upsell them into other core products. 
  2. HomeTown Welcome assists our media partner with securing a local restaurant. 
  3. Collect hot leads for local businesses who may not be advertising consistently with you now. Opens the door to complete a needs analysis and develop an advertising campaign that reaches customers ready to buy. 
  4. Drive people to your website to access the PlantoShop site. 
  5. Promote home delivery subscriptions to new families moving into your community with a strong offer, i.e, first 3 months free.
  6. Generous revenue-sharing opportunity with HomeTown Welcome.
 
 

The Advertiser benefits:

    1. We will email leads directly to participating advertisers and indicate the level of urgency for each person completing the survey. 
    2. They have the opportunity to win a new, loyal customer. 
    3. They reach a targeted audience most media companies have not been able to deliver, the new families moving in and around their community.​ 

Working together with Hometown Welcome has been a fantastic experience for us and we have seen strong results through their plantoshop.com survey they brought to the local community.  Since there is no expense to us, the additional exposure for our restaurants only help increases top-line sales. We gave an appetizer up to $10.99 to anyone that took the survey and have had a solid response rate.  As the Area Director I am pleased to add more restaurants in Kalamazoo, MI, over the next 30 days. I would recommend plantoshop.com to other Applebee's restaurants interested in driving top-line sales and customer traffic.
-  Scott France  •  Area Director  •  Applebee's