COLLECT VALUABLE CUSTOMER DATA THAT DRIVES ADVERTISING REVENUE

IDENTIFY SHOPPING BEHAVIORS THROUGH AN INNOVATIVE LEAD GENERATION SURVEY TOOL.

PLAN TO SHOP

PlantoShop.com is a website that enhances the effectiveness of our core new mover mailer or can stand alone, by providing access to the potential shopping behavior of families moving into and around your community and local current residents.

Plan-To-Shop is a hyper-local online survey tool accessed through an assigned promotional code that collects leads for local businesses. A companion to the Hometown Welcome New Mover Program, Plan-To-Shop surveys key categories that new residents are most likely to need and purchase within weeks of their move.

The PlantoShop.com website contains surveys for these families to complete that show their propensity, and urgency, to buy specific products and services from local businesses.

Our Media Partner promotes the PlantoShop website in their core products; online, print and/or broadcast, as well as, within the HomeTown Welcome new mover mailer.

The people taking the survey benefit in several ways:

The survey is opt-in and not intrusive.
People accessing the PlantoShop website are provided incentives such as free food at local restaurants and a chance to win a more significant grand prize of $5,000.
They complete the survey that can result in additional offers and discounts from participating businesses.

The Media Partner benefits:

HomeTown Welcome assists our media partner with securing a local restaurant.
Partner with a local, chain restaurant to provide incentives for those taking the survey. This is a win/win, no direct costs for the restaurant and it opens up the opportunity for you to upsell them into other core products.
Collect hot leads for local businesses who may not be advertising consistently with you now. Opens the door to complete a needs analysis and develop an advertising campaign that reaches customers ready to buy.
Promote programming to attract new viewers and/or listeners or increase newspaper paid subscribers with a strong offer (first month free).
Generous revenue-sharing opportunity with HomeTown Welcome.

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The Advertiser Benefits:

We will email leads directly to participating advertisers and indicate the level of urgency for each person completing the survey.
They have the opportunity to win a new, loyal customer.
They reach a targeted audience most media companies have not been able to deliver, the new families moving in and around their community.

Plan to Shop Overview:

We have partnered with a local national restaurant chain in your market area willing to provide up to $10.99 FREE APPETIZER to encourage individuals as an incentive to participate in a brief automotive survey. Our company will provide thousands of incentive cards for you to offer to all your customers over the next 12 months. We will also be giving $5,000 cash prize to one survey respondent. This additional prize will further increase the survey response rate.

You will have the ability to create your own questions pertinent to the products and services you offer. The information captured by your questions will indicate what services potential customers may need over the next 12 months. All data collected will be emailed to your location inreal time upon survey submission.

Your customized survey platform and the free appetizer can be intergrated into any or all of your current advertising throughout the year. This benefit will provide you immense exposure at no additional cost. Included in this opportunity is an exclusive 4-page high gloss direct mailer sent to every new renter and new homeowner over the next 12 months.

We offer 18 different surveys catered to different needs like Auto, HVAC, Furniture, and even employment. If you do not see a survey that meets your needs, we can build one for you! Have a look at our sites below:

Working together with Hometown Welcome has been a fantastic experience for us and we have seen strong results through their plantoshop.com survey they brought to the local community. Since there is no expense to us, the additional exposure for our restaurants only helps increase top-line sales. We gave an appetizer up to $10.99 to anyone that took the survey and have had a solid response rate. As the Area Director, I am pleased to add more restaurants in Kalamazoo, MI, over the next 30 days. I would recommend plantoshop.com to other Applebee's restaurants interested in driving top-line sales and customer traffic.

- Scott France • Area Director • Applebee's