OUR MISSION:

TO DELIVER MONEY SAVING SERVICES AND PRODUCTS TO NEW FAMILIES NATIONWIDE WHILE SIMULTANEOUSLY DRIVING CONSISTENT NEW REVENUE TO OUR PARTNERS AND ADVERTISERS 

HISTORY
Hometown Welcome Program was the brainchild of president & founder, Fred Gushwa in 2010. His goal was to develop a program that provided a competitive edge to local media companies by offering their local advertisers access to an appealing audience of new families moving into and around their community.

Fred built a successful, 7-store chain of regional piano & organs stores from his hometown of Sturgis, Michigan. After selling this large business, Fred began the process of developing the Hometown Welcome Program into a scalable, national business. 

Today, we partner with media companies in 35 states and more than 500 markets. His creative leadership skills enabled him to conceptualize and execute a business plan designed to grow revenue for media companies and their local advertisers. 

Fred hired seasoned media professionals to support his new concept and to this day, his team members are strong partners for all our customers and do what it takes to help them succeed. 

In 2017, Fred knew it was time to develop a digital component to maintain & further strengthen the program’s relevance and effectiveness. The Plan To Shop survey website was born with the idea of supporting the core program with shopping behavior data that not only helps our media partners but gives the local advertisers valuable information they need.
Fred Gushwa
President
Fred is a native of Sturgis, Mi, where his family still lives on the original farm he grew up on. His Golden Retriever, Riley, is a regular at the office every day. When he's not working, he loves to spend time on his boat on Lake Michigan and the lake he lives on in Sturgis. 

Fred started his career at age 18 with one small piano and organ store in his hometown. Fred then began opening multiple stores in both Indiana and Michigan for 23 years. The successful retail chain of stores was sold, as well as, a credit card processing company he started. These sales gave him the time and resources to create The Hometown Welcome Program. 

His 72-year-old father, sister, niece and nephew are the most important people in his life. Fred started playing the piano at age 10 and was able to play for several of the top gospel groups in the United States. People who know him says his love of music and charisma is contagious. 

Fred credits his success to being a hard worker and never giving up. Playing piano and singing are at the top of his list of fun things to do but selling and building the company’s client portfolio while working with his incredible staff is the challenge he thrives on daily. 
 

MEET OUR TEAM

  1. Lee Huffman
    Lee Huffman
    Vice President of Sales
    Lee joined the team in June 2013 after years in the newspaper business. Previously he was VP of Operations for a medical distribution company with centers in 16 states. He attended the Univ. of Cincinnati. He spends his time travelling across the country working with our partners to ensure their success. He spends as much time as possible with his 3 children that are his world. Lee is an avid college football fan, enjoys golf, playing poker, kayaking and anything outdoors or on the water.
  2. Anna St. Charles
    Anna St. Charles
    Advisor
    Anna joined HTWP in April 2017. After graduating from the University of Kentucky, where she earned a Bachelors Degree in Advertising & Marketing, she spent the next 30 years in the media business. Anna works with the team to support their sales efforts and also works closely with our customers to ensure the best possible experience. In her spare time, she loves to frequent estate sales to collect Mid Century furniture and household items for her small booth at a local antique mall.
  3. Debbie Batchelder
    Debbie Batchelder
    National Logistics Director
    Debbie began her newspaper advertising career in 1992 in St. Augustine, Florida. She worked for Knight Ridder and The NY Times dailies in Lexington KY and Lakeland FL. Debbie joined Hometown Welcome in April 2017. In her role, she ensures every new customer has a turn-key, flawless program launch. She also supports the sales staff by organizing deadlines, market communication and ongoing customer service. Debbie has two sons and four grandchildren.
  4. Fred Benson
    Fred Benson
    Regional Sales Manager
    Fred earned a Bachelors Degree in Communications from Ramapo College of New Jersey and also pursued a Graduate Degree in Advertising at the University of Florida. Fred has spent over 40 years driving advertising revenue for media companies.  He has an extensive sales, marketing, and management background.  He's worked in New York, Miami, Washington, Tokyo, ​and Frankfurt.  He enjoys traveling, scuba diving and reading. He is currently learning Italian.
  5. Tom Kaspari
    Tom Kaspari
    Regional Sales Manager
    Tom joined the team in May 2016 after spending two decades in the newspaper business in roles ranging from distribution logistics, circulation marketing and sales, POS merchandising and price-point analysis. Tom attended the University of Nebraska, where he earned a Bachelors Degree in English with a minor in Economics. Tom has worked for various newspaper groups such as Lee Enterprises, McClatchy, ​and Gannett. Tom currently resides in Murrells Inlet, SC. He enjoys watching sunrises, reading and sweating out stress at the gym.  He is a proud owner of a beautiful and loving beagle/Jack Russell mix aptly named Cornbread.
  6. Angela Todd
    Angela Todd
    Regional Survey Director-Michigan
    Angela joined HTWP in August of 2018. After earning her Bachelor of Arts and Sciences degree from Western Michigan University, she worked at the Kalamazoo Gazette in Advertising. Continuing her sales career, Angela worked in the Medical Sales Industry for many years before returning to Media Sales with Midwest Communications. Married to husband Steve for 21 years, they have two daughters (Addison and Amelia) and live in Kalamazoo. One of Angela’s favorite pastimes is cheering on her daughters who both compete in downhill skiing. She also enjoys traveling, boating, and Jeep off-roading.
  7. Kimberly Clark
    Kimberly Clark
    Regional Sales Manager
    After receiving her Bachelor’s Degree from Central Texas College, Kimberly acquired 2 decades of business management, marketing, and media sales experience. Kimberly worked as an Account Executive with Comcast Cable, FOX Network and 1 of the last independently owned radio stations in Texas. She states that college and work experience combined could never teach her as much as she learned by owning her own business for 5 years. Kimberly has lived and traveled worldwide and is proudest of her four children and loving husband that has supported all of her crazy ventures. Camping, beach-life, baking, road-trips are just a few of her favs to do in her life.
  8. Dave Johnson
    Dave Johnson
    Field Sales Manager
    Dave lives in Clayton, IN and joined the team in 2015. He has 27 years of experience working in TV, radio, yellow pages and newspapers. He spends most weeks helping our partners sell the value of our program to advertisers. He enjoys meeting and helping new clients establish relationships with new families in various markets. In his spare time, Dave loves to play golf and spend time with his grandkids and his 2 girls, Ms. Zoey, a Australian Shepherd/Husky mix and Ms. Nora a pure lab. 
  9. Dennis Faulk
    Dennis Faulk
    Field Sales Manager
    Dennis Faulk resides in North Myrtle Beach, SC. He has worked in the newspaper Industry for over 30 years. His role as a Field Sales Manager enables him to assist our partners in their sales endeavors. During his down time, Dennis enjoys riding motorcycles and cooking.
  10. Randy Woods
    Randy Woods
    Production & IT Manager
    Randy earned an Associates Degree in Technical Instruction from the Community College of the Air Force while serving in the United States Air Force. After several duties around the country and overseas, Randy returned home and worked in small computer and electronic businesses in the Sturgis, MI area until he was asked to join the HomeTown team, as the IT and Production Manager. He takes care of the computers and systems, phones as well as ensures each mailer gets out on the correct drop date. Randy enjoys spending time with his family and grandchildren Kainen, Hannah, Alex, Alehssa & Stormie.
  11. Tim Rice
    Tim Rice
    Operations Support Manager
    Tim joined Hometown Welcome in 2014. He attended Indiana Wesleyan University where he earned a Bachelors Degree in Business Management. Tim has been a great fit as an Operations Support Manager because he is very customer oriented and has many years of experience in business-to-business sales. ​ Tim was born and raised in a small town in southwest Michigan. He is a proud father of four children and enjoys spending his spare time with them and his extended family. He enjoys all outdoor activities including downhill skiing and all water sports.
  12. Darrick Ness
    Darrick Ness
    Marketing & Design Specialist
    Darrick graduated from Indiana University - Purdue University in Fort Wayne IN with a Bachelors degree in Fine Arts. Shortly after graduating from college he came to work for the HomeTown Welcome Program and has been with the company since 2013. When Darrick is not working he enjoys the lake life and other outdoor activities with his family and friends.​ He is also a major car enthusiast, loves antiques and the Denver Broncos!
  13. Dave Fleisher
    Dave Fleisher
    Graphic Designer
    Dave joined the team in March of 2017 as a Graphic Designer. He has managed national level photography studios and freelanced as a Chicago area wedding photographer. Dave specializes in web and print design, and has over 20 years in retail and customer service. He studied Advertising & Marketing at Indiana University. Dave likes walks on the beach and food, lots of food. He prefers dogs as companions but also has a tortoise. He enjoys video games with his kids, cards with his neighbors, and a good Guinness rounds out the perfect weekend. 
  14. Gus Diaz
    Gus Diaz
    Regional Sales Manager
    Gus Diaz is the Regional Manager for the state of Texas. He has over 15 years of experience in print and digital media. Gus previously worked as Senior Account Executive at the Dallas Observer in Texas. He joined American Consolidated Media in 2008 which became a part of Gatehouse Media in 2014. At ACM he earned the High Altitude Award for attaining his yearly goal for 2 consecutive years. He also earned the elite status of Digital Diamond and was a member of the Digital Committee at Gatehouse Media. He currently resides in the Rio Grande Valley with his wife and four kids and enjoys his weekends with his family on South Padre Island. 
  15. Sharon Needham
    Sharon Needham
    Regional Sales Manager for Exclusive Mailers
    Sharon is a native of Louisville, Ky where she received a Bachelor’s Degree in English and an Associate’s Degree in Paralegal Studies from the University of Louisville. She has over 20 years of experience in advertising, marketing and media sales. Having worked with some of the largest media companies in the country, she has the knowledge to help her customers reach their marketing goals. Sharon enjoys boating, going to the beach and cooking. She lives on Florida’s beautiful Treasure Coast with her husband, Doug, daughter Tori and family dogs, Marissa and MJ.
  16. Samantha Norris
    Samantha Norris
    Sales Support Specialist
    Samantha is the glue that holds the Hometown Welcome office together. From handling the phones, compiling sales kits and samples for customers to maintaining office supplies and completing a variety of important tasks every day. She supports every member of our team with a cheerful, positive attitude, including Riley! In her spare time, she loves all things related to horses.
  17. Riley
    Riley
    Office Mascot
    Riley is a Golden Retriever and a friend to all. Usually present at the front door, eagerly waiting to welcome everyone into the office. Riley puts up with long days at the office. Not only is he our company mascot, he also keeps everyone happy and in high spirits. He is well compensated with treats and lots of ball play at the lake.
The support we received from the Hometown Staff made it very evident to us that they cared about the program, generating us the  amount of new revenue that we were planning on and the finished product looked very professional.

I would highly recommend if you have not started selling this program in your market to jump on board.  
-  David Lammers, Advertising Director  • Peoria Journal Star